Be Straight forward: Customers only care about their needs, and the features of the ad of the product must align with the deep desires of the customer. Hence, an ad must be as specific as possible.
Direct mail: sending direct mails is the best way to make your presence in this field, you never know when a company’s looking for a good advertiser.
Headlines: The headline must be exciting enough to make a person halt in their dear scrolling. It is the main component of an advertisement, if you suck at it, you can’t move further as a copywriter.
Some immediate headline techniques from 10 Highly Effective Claude Hopkins Advertising Strategies:
Urgency: Using urgent words and phrases can make customers feel they need to take action soon, or they will miss out on a great deal.
Scarcity: Speaking about low inventory or limited offers is similar to urgency, as it can push customers to take action quickly.
Benefit-oriented: Try stating the benefits of the product you’re advertising directly in the headline.
Ask a question: Questions can help customers relate to the advertisement when they are directly related to their thoughts, feelings, and experiences.
Editorial style: “Man Finds Secret to Weight Loss and Doctors Hate Him” is an example of an editorial-style headline. This can work for advertisements when done strategically as well.
Be specific: Cite exact numbers, percentages, and dollar amounts in headlines if possible. This makes them more appealing and interesting
Psychology: “marketing is psychology”—Claude Hopkins. Psychology is another big component of advertising, if you understand the psychology of what and why people buy it’ll benefit you big time. you’ll automatically know the elements to put in an advertisement that will make a person surfing the web pause, open, and read.
Storytelling: According to Claude Hopkins, humans love stories. (or drama). Creating fictional characters in an advertisement that represents a story piques people's interest. Similarly, the images you add in an advertisement also play a vital role in piquing one’s interest. if the graphics of the ad align with the reader's feelings, this will build a sense of reliance, and that's when the reader becomes the buyer.
Split testing: Split testing (also called A/B testing) is the process of comparing two or more versions of some content to find out which performs best. In marketing, you can use split testing to find out what type of combo of headlines, elements, or graphics works best, i.e. make the most of your sales.
RECAP
Straightforwardness is the key.
Send Direct Mail to get work.
If you suck at headlines, you can’t move further.
Understand the psychology of buying.
Make your ad entertaining.
Use split testing.
I hope this weblog was beneficial and that you learned a thing or two from it, if you have any questions, feel free to contact me by email.
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